Product and Industrial Design

Product and Industrial Design, UET, Lahore. has arranged a one-day industrial guest lecture on Brand Management, The Department Invited Mr. Ayman Saeed (Product Manager at Passion Foods) to share his professional expertise on the topic and we are thrilled to announce that our event was a huge success. The event provided attendees with a comprehensive understanding of how to build and manage a strong brand that resonates with their target audience.

The event covered five key areas of brand management:

• Brand Elements: Attendees learned about the various elements of a brand, including the brand name, logo, tagline, packaging, and more. They discovered how to develop these elements in a way that accurately reflects their brand’s personality and values.
• Brand Message Strategy and Communication: Attendees learned how to create a clear and consistent brand message that effectively communicates their brand’s value proposition to their target audience. They also explored various communication channels and how to leverage them to build brand awareness and engagement.
• Target Audience Selection and Strategic Market Segmentation: Attendees gained a deeper understanding of how to identify and segment their target audience based on demographics and psychographics. They learned how to tailor their brand messaging and communication to resonate with their target audience.
• Brand Loyalty Indicators: Attendees discovered how to measure brand loyalty and identify indicators that demonstrate a strong connection between the brand and its audience. They learned about the importance of building brand loyalty and how to cultivate it over time.
• Who Builds a Brand Rather Than a Product: Finally, attendees explored the benefits of building a brand rather than just a product. They learned how a strong brand can create a competitive advantage, increase customer loyalty, and lead to long-term success.

Overall, attendees left the event feeling empowered and equipped with practical knowledge and tools to build and manage a successful brand. We look forward to hosting more events like this in the future to support businesses in their branding efforts. The speaker ended his lecture with thanks to the chairman PID Dr. Atif Bilal Aslam and the lecture organizers: Ms. Aiman Amjad (Lecturer) for inviting him to the department and encouraging such initiatives of industrial collaborations taken by the product and industrial design department, UET Lahore.